Tiger Energy Drink Marketin Plan Free Essays

MARKETING PLAN TIGER ENERGY DRINK STAY FOCUSED 1. 0. Executive Summary Tiger Energy Drink offers their consumers â€Å"a unique product endowed with different usage alternatives† providing a beverage focused on positive effects of an energy drink and guarana with an amazing sweet taste. We will write a custom essay sample on Tiger Energy Drink Marketin Plan or any similar topic only for you Order Now Tiger Energy Drink is an alternative to tea and coffee and can be consumed cold or hot depending on the preference. It has a very sweet taste -not too much intense- and can be consumed as a regular beverage. Tiger is positioned itself as an alternative to coffee since it offers a great variety of caffeine (guarana) and other energy drink since it offers different flavors. Guarana, the main ingredient of the Tiger energy drink, has a cognitive effect. A 2007 human pilot study  assessed acute behavioral effects to four doses (37. 5  mg, 75  mg, 150  mg and 300  mg) of guarana extract. Memory, alertness and mood were increased by the two lower doses, confirming previous results of cognitive improvement following 75  mg guarana. Some research also shows that Guarana has antioxidant and antibacterial effects, and also fat cell reduction. The target audience is working class and is primarily males and females between 25 – 40 ages. The majority consumer group of Tiger Energy Drink includes white-collar workers who spend long hours in office, working parents and young adults. 2. 0. Situation Analysis Tiger, founded 6 months ago by 2 entrepreneurs, is about to enter the competitive energy drinks market in Turkey. Although Energy Drinks market is considerably small, its annual growth rate is around 30% and the market is the most profitable segment of the non-alcoholic beverages market. The existence of big players and many cheaper outlier products will make it difficult for Tiger to establish a strong brand and market share in the short term. In order to do that, Tiger will differenciate in product flavors, hot or cold use opportunities and varied serving sizes. Of course, careful targeting of specific segments and supporting marketing activities will be the key to success. 2. 1. Market Summary Energy Drink market in Turkey consists of 0,35% of the whole non-alcoholic beverage market in terms of the market volume. The total volume of non-alcoholic beverages in Turkey is 7,2 billion liters, whereas Energy Drink’s volume is 25,5 million liters. On the other hand, when the market value is taken into consideration, Energy Drink market gets 3,5% of the whole non-alcoholic beverages market. The value of the whole non-alcoholic drinks market is 8,5 billion TL, and Energy Drinks’ share is 298 million TL. While the average value per liter in non-alcoholic beverages market is 1,18 TL, The same ratio becomes 11,66 TL in case of Energy Drinks. Therefore, it can clearly be seen that this segment is quite lucrative and profitable. The sub-markets, from the biggest to smallest, are water, tea, carbonated drinks, non-carbonated drinks (e. g. ice tea) and coffee markets. Although, its size is small, Energy Drink market has a steady 30% annual growth rate. Energy Drink consumers are usually in the 25-40 age range, upper income level white collar people. However, cheaper products were able to penetrate low and mid income level segments too. These include truck drivers and blue collar workers. Energy Drinks are consumed in many different occasions. The need of concentration and productivity defines their daytime use whereas the need of fun and high energy defines their nighttime use. The table below shows how Tiger addresses the basic needs of its targeted segments. Targeted Segment| Customer Need| Corresponding Feature/Benefit/Product| All Segments| Wake-up in the morning| Tea flavored, hot or cold consumption optioned Tiger (B vitamins and thein)| Students Professionals| Concentration and Productivity in daytime and work activities| Orange, Melon or Tropical Mix Tiger drinks (Guarana)| | Fun and High Energy in nighttime activities| Orange, Melon or Tropical Mix Tiger drinks (Guarana, Ginseng, Taurin)| 2. 2. SWOT Analysis Tiger has several strengths which do not exist in Turkish market. However, lack of brand awareness and image is the most important weakness. The fact that the competition is well established could be identified as the strongest threat. Finally, the fast growing and profitable structure of the energy drink market would be the biggest opportunity. 2. 2. 1. Strengths Tiger has a number of important strengths 1. Innovative Product: The product has 3 different and well liked flavors which can be consumed without mixing with any other beverage. Alternatively, those flavors of Melon, Orange and Tropical Mix are suited to mix with many different alcoholic beverages. Finally the tea flavored, hot or cold consumption optioned, 4th variation is the revolutionary energy drink product. With its unmatched and tailor-made for Turkish taste tea flavor; this energy drink can be consumed even in breakfast. Its ability to be consumed as a hot drink is also revolutionary. 2. Pricing: Tiger offers excellent quality with better pricing than its 2 major competitors, Red Bull and Burn 3. Product Ingredients: Tiger’s excellent combination of Guarana and Ginseng causes great focus, improved memory and higher productivity. Furthermore, the Thein in tea-flavored variation invokes additional alertness, especially required in the morning. 4. Serving Sizes: Unlike its competitors, Tiger will have 350 ml cans for Orange, Melon Tropical Mix flavors and 75 ml cans for tea flavored variation as well as the conventional 250 ml cans. 2. 2. 2. Weaknesses 1. Lack of Brand Awareness: Tiger does not have an established brand awareness and image. On the other side, Red Bull, Burn and other competitors have strong brand images. This issue will be dealt with aggressive promotion activities. 2. 2. 3. Opportunities 1. Growing and Profitable Market: The Energy Drink market grows around 30% annually. Furthermore, that sub category of the non-alcoholic beverages market has the highest profitability. 2. Demographics: Turkey’s population is younger compared with European and U. S markets. Therefore, target market size is lucratively big. 2. 2. 4. Threats 1. Competition: The competition in Turkey is well established. Red Bull and Burn share the upper segment of the market with almost 65% of the market value in total. With the addition of smaller and cheaper products, there are around 40 different brands in Turkey. In sum, Turkish Energy Drink market is highly competitive. 2. Energy Drinks’ image: Energy drinks are still seen as unhealthy and unnatural. In 2001, Red Bull was banned in Turkish market due to excessive caffeine content. Red Bull’s caffeine content is 400 mg per liter, whereas Turkish regulations did not permit higher than 150 mg at that time. However in 2004, Turkish Food Codex has been updated according to European Union standards and Red Bull’s ban had been revoked. Additionally, some fatalities occurred after excessive alcohol consumption and it was said that energy drinks were also involved and they would cause death when mixed with alcohol. These incidents along with the banning history of Red Bull strengthened the â€Å"unnatural and unhealthy† image of the Energy Drinks. 2. 3. Competition 2. 4. Product Offering 2. 5. Distribution 3. 0. Marketing Strategy 1. The main marketing strategy is to emphasize Tiger’s distinctive taste, different usage opportunities and size can. The taste is not too intense but very enjoyable with three different flavor. The product has 3 different and well liked flavors which can be consumed without mixing with any other beverage. Alternatively, those flavors of Melon, Orange and Tropical Mix are suited to mix with many different alcoholic beverages. The tea flavored, hot or cold consumption optioned will be an innovative energy drink. The size also provides a longer lasting boost of energy and cognition and production capability which led to the brand â€Å"Stay focused† slogan. 3. 1. Marketing Objectives Since we are completely a new brand we have set realist but achievable objectives for the for the first and second years of market entry First year objectives: In 2012, the total volume of energy drink will be theoretically 33 million liter if we take the consideration of the growth rate and last year wasted volume. We are planning to get a 5 percent share of the Turkish energy drink market through unit sales volume of approximately 5. 000. 000. We have to achieve a steady increase in market penetration. The primary goal is to build and increase both awareness and brand loyalty for Voltro among upper-income professional age 25 – 40. Second year objectives: In second year the main objective is to increase market share from 5 to 8 percent. We are planning to achieve break-even and start to get profit on our third year in business. 3. 2. Financial Objectives Energy drinks are most profitable beverage among all non-alcoholic beverages. The energy drink market is very small compared to other beverages market but it is growing 30 percent per year. Our financial objective is to maintain and increase this grow rate for our business. For the first year specially we would like to maintain a significant advertising budget to execute and utilize different media vehicles: magazine, internet, prime-time television, ambient and billboards. These media vehicles will allow Tiger to reach the desired reach and frequencies while keeping within the budget. . 3. Target Markets Tiger’s strategy is based on a positioning of different and exotic flavors, hot or cold use opportunities and varied serving sizes. Our main consumer target of Tiger is upper income level white collar people, working parents and young adults between 25 and 40 age who want healthy, natural, tasty and a high quality an energy drink with an affordable price. Tiger energy drink h as ability to strengthen memory, increase focus and overcome exhaustion and insufficient energy. Our secondary consumer target is low and mid income level which include truck drivers and blue collar workers who seek to stay alert during driving, working, etc†¦ These type of consumers are only looking to pay less for an energy drink since they consume for a purpose: â€Å"stay focused and alert†. 3. 5. Positioning Kaplan’s strategy is to be an innovative energy drink by product differentiation based on size, taste and hot or cold usage. Using product differentiation, we are positioning Tiger Energy Drink as the most revolutionary, tasty and healthy energy drink. Tiger is the brand of energy drinks that gives you the need of concentration and productivity in day time and need of fun and high energy in night to allow you to do everything you want in a full day of work and play. The fruity and tropical fresh taste leaves you asking for more and the bigger size contain more healthy ingredients than their competitors. Our marketing will focus on the value-priced equilibrium, reflecting the positive side of a big size and product taste and usage alternatives. 3. 6. Strategies Product . 7. Marketing Program 3. 8. Marketing Research 4. 0 Financials 4. 1. Break-Even Analysis 4. 2. Sales Forecast 4. 3. Expense Forecast 5. 0. Controls 5. 1. Implementation 5. 2. Marketing Organization 5. 3. Contingency Planning ——————————————– [ 1 ]. Market values are taken from Nielsen and Canadean’s data. While Nielsen measures retail market data, Canadean m easures â€Å"outside home† consumer data. Non-alcoholic beverages market data excludes pure milk and home use demijohn water products. How to cite Tiger Energy Drink Marketin Plan, Papers

Entrepreneurship and Small Business Management

Question: Discuss about the Entrepreneurship and Small Business Management. Answer: Introduction NZ Supply Ltd is a New Zealand based company which started its journey as a small company but due to their dedication towards their customers, they earned much profit every year and with the profit they started their own venture in 2004. Shortly after doing so, they earned a profit of $2 million from the sale of $10 million appliances which was a great leap for the company. Initially the company worked only in the Northern part of the island but later they expanded their market to the Southern Island too (Chung, 2014). The company lacks in proper information system and promotional strategies. The report discusses about how the business works and what they should do so that they can do much better. Also, the SWOT analysis is performed in order to help them find their strengths and weaknesses. NZ Supply Ltd is one of the biggest distributors of Appliance parts across the country. It was originally started by Tom Mitchell and his wife Sarah who owned a shop in Central Auckland. The company that they started grew gradually and in 2004 using capital for venture earned a good profit every year. From the sale of $10 million, NZ Supply turned $2 million in profit with over 80 retailers in North Island and 20 retailers in South Island. For the central distribution part, they purchased a warehouse in Penrose. Majority of the company operates from in the Northern part of the Island so they decided to expand their business in the Southern part for which they set up their company to Christchurch in South Island (Peteraf, Gamble Thompson Jr, 2014). Initially the South Island is a small distribution center who was responsible for the distribution of products to the retailers. In the year 2011, the company opened a regional office in a small warehouse that they purchased in Christchurc h which was mainly used for central distribution and retailing where they received products in bulk amount (Trinkunas, Rusinaite Vasilecas, 2015). The main objective was to provide delivery services to all the customers three times more. Packaged products were dispatched from Auckland and Christchurch after they received any confirmation phone calls or email from the retailers. The company had a total of six cars and four vans on the road for six days a week for the Northern part of the Island and two cars and a large van for local deliveries around Christchurch (Sawang, Parker Hine, 2016). Description of NZ Supply Ltd NZ Supply Ltd is a New Zealand based company which is a renowned organization and is the biggest supplier of appliances. The market of NZ Supply Ltd has gradually grown and is recognized worldwide. Initially the company started its company as a small organization after which they used the capital that they earned from the profit each year and opened a chain of their own (Schaper et al., 2014). At the very beginning, the company was recognized in the northern part only but later due to their popularity they went on expanding their market in the Southern part also (Ates et al., 2013). For the transportation purpose, they had a total of six cars and four vans that worked continuously for six days in the Northern part and for the Southern Part, two large cars and a large van were used. The company was organized by a General Manager, Office Manager, Marketing Manager, North Island Distribution Manager, HR Manager and Christchurch Manager and IS Support Technician. Casual laborers were bou ght in the company when there is huge demand for the appliances (Kasemsap, 2015). The only problem that the company faced was the lack of proper information system. The company till date uses the outdated system just for some calculation part and storing data. Strategy Evaluation and Future Prospect of NZ Supply Ltd The company is a well renowned organization in New Zealand and in order to expand its market to greater extent; it needs to work out in some areas where they had greater chance of improving. The very first thing that they need to improve is to advertise their company so that it gets recognized by many MNCs and they get promoted (Jeston Nelis, 2014). The second thing that they need to look after is to improve their information system where they can monitor everything also they can store all their crucial information and store their backup (Al-Mamary et al., 2014). The system that they are using currently is mostly outdated and need to be replaced. The third thing that they can do is that they need to manufacture something more innovative so that they are recognized within their own country (Chung, 2014). In this way they will be one step ahead of their competition and people will look up to them. Improving on these sections can greatly help the company to grow in future. With the advertisement in the social media is perfect as everything is digitalized and news over social media spread like fire. With the promotional techniques they will get recognized more by some MNCs which will help them to grow even more and make a name for themselves (Baltzan Phillips, 2016). With the installation of new and improved information system they can easily evaluate the market and get to know more about the market and also about their own company. With the help of information system, they can also perform all their work more effectively and there will be no need to enter any data manually. Better decision making is also possible with the help of new and improved information system (Al-Mamary et al., 2014). Also producing something out of the blue will definitely help them to gain reorganization in the global market and help them to make tie ups with many new companies. The company was started by John Mitchell and his wife and gradually it went to become one of the biggest suppliers of appliances and also got reorganization in its own country. The company earned profit every year from which they started their own venture in the year 2004 and expanded their market when they bought a warehouse in Penrose, Auckland. Initially Penrose was the main distribution center and later the company saw that they need to expand their market to the southern part also so they bought a warehouse in Christchurch where all the major retail operations were done. The main objective of the company was to connect with as many people as they can so that they get that much reorganization that they can expand globally. But due to the lack of proper information system and promotional strategies, they were still lacking. Conclusion NZ Supply Ltd did whatever they could in order to grab the market but still there were some shortcomings that were never fully met. In order to be the best, they need to rectify all those shortcomings by installing proper information system and get rid of those outdated system. With the help of proper information system, better decisions can be made which will help the company to grow more and more. Also the promotional; strategies should be applied properly and they should make sure that it reach out to maximum of people. References Al-Mamary, Y. H., Shamsuddin, A., Abdul Hamid, N. A. (2014). The role of different types of information systems in business organizations: a review.International Journal of Research (IJR),1(7). Ates, A., Garengo, P., Cocca, P., Bititci, U. (2013). The development of SME managerial practice for effective performance management.Journal of Small Business and Enterprise Development,20(1), 28-54. Baltzan, P., Phillips, A. (2016).Business driven information systems. McGraw Hill Education. Chung, S. (2014). Improving the Business Value of IS. InApproaches and Processes for Managing the Economics of Information Systems(pp. 67-81). IGI Global. Jeston, J., Nelis, J. (2014).Business process management. Routledge. Kasemsap, K. (2015). The role of information system within enterprise architecture and their impact on business performance.Technology, innovation, and enterprise transformation, 262-284. Peteraf, M., Gamble, J., Thompson Jr, A. (2014).Essentials of strategic management: The quest for competitive advantage. McGraw-Hill Education. Sawang, S., Parker, R., Hine, D. (2016). How Small Business Advisory Program Delivery Methods (Collective Learning, Tailored, and Practice?Based Approaches) Affect Learning and Innovation.Journal of Small Business Management,54(1), 244-261. Schaper, M. T., Volery, T., Weber, P. C., Gibson, B. (2014). Entrepreneurship and small business. Trinkunas, J., Rusinaite, T., Vasilecas, O. (2015). Research on Improving Dynamic Business Procesess in HIS.

Police and Evidence-based Policing free essay sample

Evidence-Based-Policing Written by Desiree Rosch Instructor Atthur Moghalu Introduction to Criminal Justice Evidence-based policing is a style of policing that uses research to create or change policies to increase effectiveness. Lawrence W Sherman, an academic criminologist, is credited with making the term Evidence-based Policing (EBP) popular. During a lecture Sherman stated, Police practices should be based on scientific evidence about what works best. Starting in the 1960s several organizations were formed to conduct studies on how to better prevent crime and increase the publics confidence in law enforcement.The first of which was the Law Enforcement Assistance Administration created by Congress in 1969. There are many benefits to using an evidence-based policing stance, such as being able to see the actual results of your policies. This enables an agency to make necessary changes to the way they operate inorder to accomplish their missions more effectively, such as changing where and when units patrol certain areas. We will write a custom essay sample on Police and Evidence-based Policing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It also allows them to come up with completely new programs and procedures they may not have developed on their own.The disadvantage of using research to change the way a law enforcement agency operates is that those changes may be expensive to implement. The agency may even find that the way they approach a situation could be completely wrong according to the research. Another problem with an evidence-based policing system is that the results may be accurate for where the study took place, but may not reflect the samedata you would obtain in another area. Things like income, education levels, backgrounds, cultures, etc can influence the effectiveness of procedures based on studies in another location. The Kansas City Experiment in 1974 is the most well known example of studies done on law enforcement. The results of this study were not what researchers were expecting. The agency found that increased patrol units had no effect on either crimes committed or the publics perception of how safe they were. These findings changed the way many agencies allot their patrol units. Another study conducted in Redlands, California was on the procedure of sending a follow up unit to make contact with a domestic violence victim after the initial call.

Diversity And Equality In The Workplace Example

Diversity And Equality In The Workplace Example Diversity And Equality In The Workplace – Coursework Example Diversity and Equality in the Workplace affiliation Workplace is experiencing a significant change throughout history, and the change is expected to evolve continuously with time. The workforce of a society reflects the changes that have taken place in the society. For instance, in the past the workforce was dominated by male but currently the female gender has come along and taken various top positions thus stopping the stereotype. Diversity can be defined as the act of acknowledging, valuing and accepting the differences that exist among people. These differences can be physical, ethnical, gender and race among others (Carrell the need to maintain equality in the workplace and prevent gender-based discrimination has been the focus in the workplace. However, various challenges have been noted to encompass the diversity. Sexual harassments, racial and cultural issues and negative attitude due to prejudice and stereotyping of employees have been seen as some of the major challenges o f diversity in the workplace (Morgan organizations that embrace diversity have a wider variety of solutions because employees from different settings bring talents, ideas and experiences. A diverse organization offers a broader service range globally; this is because the employees possess different languages and cultural understanding. Organizations that encourage diversity in the workplace provides an inspiration to its employees to execute functions more efficiently thus increasing the companies productivity. Diversity can be enhanced in an organization when employers treat their employees fairly and equally, this will enhance inclusivity of all the employees. The company should have a written policy that tackles equal opportunities like equal pay reviews, promotions and employment, and the management take steps to fulfil the policies in the workplace. In addition, employees should be educated on their rights and understand what is expected from them (Bennett, 2009).ReferenceBenn ett, T. (2009). New ways of promoting equality and diversity in the workplace: The role of the union equality representative. Equal Opportunities International. Carrell, M.R. & Heavrin, C. (2008). Negotiating essentials: Theory, skills, and practices. Upper Saddle, NJ: Pearson Prentice Hall. ISBN-10: 978-0-13-186866-3.Morgan, J., & Vrdy, F. (2009). Diversity in the workplace. American Economic Review, 99, 472–485.

Urban Un-sustainability Research Paper Example | Topics and Well Written Essays - 2250 words

Urban Un-sustainability - Research Paper Example One of the important options is the immigration of people to big cities from the rural areas and from the surrounding suburbs in search of livelihood. This immigration and other factors are initiating urbanization process all over the world. â€Å"Whereas by turn of century almost half of the world’s population is lived in urban areas; it is expected that this figure will reach to 8.1 billion -60.5% of world population- by year 2030.† (Masnavi, 2007). This unavoidable urbanization brings out both benefits and challenges. The phenomenon of urbanization has been making quite a good ‘impression’ on the skylines of many cities all over the world, and on the lives of people living there as well as on the ones who are migrating to there. However, on the other hand, unstable immigration and the resultant urbanization are negatively affecting the migrating people and importantly the natural environment of that urban area. That is, in the urban areas, there are heig htened industrial developments and other developments including the maximal use of automobiles and other energy driven tools. All these ‘developments’ can play a destructive role as well, with various emissions and other byproducts making the urban areas ecologically unsustainable. So, this paper will discuss how today's urban regions are becoming un-sustainable ecologically, focusing on the principal causes of this urban un-sustainability. Urbanization and Sustainability As urbanization involves development of industries and other career options for the people, and also various social and entertainment options, it entices sizable population. It results in immigration of large scale population to the developing or existing urban areas causing 'physical' growth or expansion of natural land into urban areas. This immigration develops those urban areas and positively impacts the people living there including their standard of living, economic status, etc. â€Å"Cities hav e traditionally provided more jobs than rural areas because cities are the sites of industry, economic development, and educational and cultural opportunities.† (Berg, 2006). However, during this process of urbanization, the urban areas kind of becomes ‘hot spots’, as heightened immigration is leading to the establishment of more industries, more vehicles on the road, in total it leads to the establishment of more environment destructive entities and processes. Ironically, the above mentioned destructive or development activities cannot be avoided or stopped, as it has been providing many developments and comforts to all sections of the society particularly in the urban areas. In that case, the most feasible option is carrying out those developmental activities in a sustainable way. Sustainable way or sustainability in the sense, if those developmental activities are carried out taking into consideration various social aspects and importantly environmental aspects for not only the current times but also the future, then it constitutes sustainable way. â€Å"Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.† (â€Å"What is sustainability?†

Introduction to resource management Essay Example | Topics and Well Written Essays - 2000 words

Introduction to resource management - Essay Example These can be changed according to the passage of time. It will also occur by the change of environment and by the change of different factors and culture of the society. Technology is a thing that will always change its direction and bring new and innovative things for its users. 6. Industrial and International Relations. For e.g. courts, commissions, government etc. 7. Women Induction in Jobs. Women issues might occur i.e. harassment and discrimination. 8. Career Planning and Development. It is an important step while deciding or developing new business units. A proper and organized, planning and development strategy leads to a great success. 9. Lack of Opportunities. Should notice those opportunities that will give benefit to an organization by observing our competitors. 10. Product Diversification. Product always needs change and diversified strategy to bring improvement and innovation in a product line that will attract customers. Q.2. To what extend does the company need to overhaul the relationship between HRM and its core businesses Relationship between HRM and Business Performance of the Company: According the case study (Financial Times, 22 Dec'1999), Mark and Spencer was facing several problems in their business. They even suffered with great fall and they lost their revenues in a competitive environment of UK. They used the diversified strategy for their company in terms of developing a team of seven people who were responsible for the seven units of Marks and Spencer. As the answer of the question, the company should understand the practices of HRM clearly. They took several wrong decisions that affected their business badly. If they used correct strategies and followed the HRM rules rightly, the problems would not have occurred. Marks and... Team work is very important in human resource management; manager should take along his/her employees and also consult and take their opinions for taking good decisions for their company/organization. The resource management helps managers work together to manage large teams and projects as well. With reference to Pieter.A.Grobler (1996) Strategic HRM issues can occur according to change of environment around business organization. While deciding to create business units we should monitor the following issues: 5. Technological and Environmental Changes. These can be changed according to the passage of time. It will also occur by the change of environment and by the change of different factors and culture of the society. Technology is a thing that will always change its direction and bring new and innovative things for its users. According the case study (Financial Times, 22 Dec'1999), Mark and Spencer was facing several problems in their business. They even suffered with great fall and they lost their revenues in a competitive environment of UK. As the answer of the question, the company should understand the practices of HRM clearly. They took several wrong decisions that affected their business badly. If they used correct strategies and followed the HRM rules rightly, the problems would not have occurred. First of all, the biggest mistake done by Mark and Spencer was that while performing several functions within

Analysis Essay Example | Topics and Well Written Essays - 500 words - 3

Analysis - Essay Example ts by exhorting the people to alter, to abolish, and to institute a new government when it comes the time when the declaration is already destructive with respect to the rights. Same principles must also apply to uphold the same qualities of Life, Liberty and the Pursuit of Happiness, should there be an alteration of the state’s constitution. The people were also encouraged to look at the declaration as eternal and not fleeting. But, it emphasized the rights of the people to throw off the government if it continually claims constitutionality under shadows of usurpation and abuses. One is really amazed at the constitution’s gist of solid principles. And, if historians are to digest the declaration, there are many things to learn upon the classic example of the America’s Declaration of Independence. Democracy is not only a nomenclature for the kind of government, but also a state or quality of the governanment with life, liberty and pursuit of happiness in the end. It attempts to liberate the people. It attempts to establish the people as partners of the bureaucracy. And, it looks at people as highly-minded constituents, and as collaborators as well. It is learned that the true intentions of the framers of the constitution is to do good for the people and for the people in the next generations; that all people should be guaranteed with the same inalienable rights. It also intends to protect the people against abuses and usurpations. It will always be remembered that the framers had sincerely put in place the safeguards for the people. And, the people should be put away from harm. Lastly, it is comforting to note that the Americans can overcome challenges if it will be united as one. And the global community can take it as a catalyst to provide better lives for the entire