Comparison Of Sports In Sports - 847 Words

Making the four hour plus drive to Pike County, Kentucky from Buckeye Lake, Ohio is always a treat for me, especially when Pike County Central can come out of their game with a win. As many of you know, who read these articles or my post, they have always been my favorite Pike County team and that will always be. This one ended with Pike County Central winning by thirty and left no doubt that they were the better of the two teams. Both teams tried running the ball all night long, with Shelby Valley running the ball 52 of their 54 plays, with a lot going up the middle for little or no gain. The Hawks ran the ball 39 of 40 plays and totaled an unofficial 291 yards on the ground. The Warriors totaled just 102 yards on the ground. The†¦show more content†¦A bad snap negated any chance of a point after kick and left this a 12-6 game. On the ensuing kickoff, the Wildcats executed a line drive kick that bounced off of a Hawks player and then was recorded by the Wildcats Michael Wallace, with 4:24 left in the half. Defense would rule the final minutes of the period, so this remained a 12-6 Hawks lead, with the teams headed to the ,locker rooms. Seth Conn The NEWARK CATHOLIC FAN PLAYER OF THE GAME took the 2nd half kickoff to the house, from about 65-yards out giving the Hawks an 18-6 lead. A two point conversion run was good from Issac Thacker to make this a 20-6 Hawks lead, with 11:46 showing on the clock. The Hawks offense was soaring high again with 7:13 left in the third when, Thacker picked up 12-yards on a nice run. The Hawks offensive line did a nice job that allowed Isiah Hess to pick up 12-yards as he went to his right side, with 6:38 left. Then Hess used the work off his linemen to go up the gut for a 24-yard score.Conn would convert a two point run play to put the Hawks up28-6 at the 5:49 mark of the quarter. The Wildcats appeared to have picked up 17-yards on a nice hard run from Meade but a hold on the play negated the long run at the 4:27 mark. The drive ended shortly after that. Conn would show theShow MoreRelatedComparison Between Sports And Sports Essay2057 Words   |  9 PagesEsports vs Sports The roar of the crowd, the rush of adrenaline as you watch your favorite team take the field, the excitement of watching your team score, and how you feel during a close game are all aspects of watching sports that people tend to identify with. Sports aretraditionally been thought of as physical activities. However, in recent years Esports, better known as competitive gaming, have begun to take the world by storm with record prize pools and viewership numbers. Fans of competitiveRead MoreSports-Cultural Comparison2563 Words   |  11 Pages| | |Sports | |Cultural Comparison | | Read MoreA Comparison of Strategies in Sports Marketing1976 Words   |  8 Pagesdiscussion about strategies develop by several companies which are listed in top 10 well famous sports brands. To make brand successful, it is necessary to have a good strategy. Some of the companies focus on marketing and some on production (varieties) to making strategy. It is up to the company in which way they want their brand awareness. Puma, Nike, Addidas are in the list of top 10 sport brands that have developed a different strategies and getting success in their business. Some ofRead MoreThe Importance of Womens Sports in Comparison to Men Essay512 Words   |  3 PagesThe Importance of Womens Sports in Comparison to Men Is Womens Sport As Important As Mens SportIs women’s sport as important as men’s sport? 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Essay on Wuthering Heights Conflict Analysis - 994 Words

In Wuthering Heights by Emily Brontà «, revenge is one of the most prominent themes within the novel. This theme plays into a recurring literary theme of the war between passion and responsibility, seen specifically within Brontà «Ã¢â‚¬â„¢s character Heathcliff. In this case, Heathcliff’s passion is his overwhelming desire for revenge on the Earnshaw and Linton families in order to gain what he believes is rightfully his. With his mind solely focused on seeking vengeance on those who have hurt him, Heathcliff is unable to maintain the responsibilities of an adult, a father, or even a human being. Brontà « demonstrates throughout the novel the destructive nature of Heathcliff’s passion for revenge and how this passion conflicts with his humanly†¦show more content†¦Heathcliff’s overwhelming passion for revenge dominated his life and had serious and detrimental effects. His desire for revenge is at sometimes so strong that it corrupts his other em otions, including love. The extreme force of his acts of vengeance put so much stress on Catherine that she ends up dying, proving that Heathcliff’s plans of repayment were flawed in that they made him blind to his love and caused him to loose the woman he adores. The intense power of Heathcliff’s hunger for retribution is demonstrated when he states â€Å"while I’m thinking of [the best way to get revenge], I don’t feel pain,† (107) clearly showing how revenge suppresses and strangles all of his other feelings and emotions. Although Heathcliff believes that seeking revenge will justify what he has endured, he ironically makes himself more miserable than Hindley ever did through the process. When Heathcliff says he â€Å"[doesn’t] care how long [he] waits, if [he] can only [get revenge]† (65) on Hindley, Brontà « gives insight on the incredible depth to Heathcliff’s vengeance and the lengths he will go to. 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Lockwood returns back to his residence at Thrushcross Granges and listens to the history of his landlord, Heathcliff; told by an old servant at Wuthering HeightsRead MoreEssay on The Depth of Emely Brontes Wuthering Heights1345 Words   |  6 PagesWuthering Heights was written by Emily Bronte’, although she first published her novels under a gentleman’s name. Her famous novel has become a classic in English literature. It would be the least to say her imagination was quite impressive. Through her child imagination, Bronte’ and her siblings would write children stories. â€Å"Emily’s childhood created an imaginary nation, originating from the numerous poems devoted to the do ings of the Gondals† (Bradner 129). The ‘Gondal’ poems they wrote inspiredRead MoreLiterary Analysis : Emily, Wuthering Heights, And Jane Eyre924 Words   |  4 PagesLiterary Analysis The novels Emma, Wuthering Heights, and Jane Eyre were written by women in the 1800’s. 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Tiger Energy Drink Marketin Plan Free Essays

MARKETING PLAN TIGER ENERGY DRINK STAY FOCUSED 1. 0. Executive Summary Tiger Energy Drink offers their consumers â€Å"a unique product endowed with different usage alternatives† providing a beverage focused on positive effects of an energy drink and guarana with an amazing sweet taste. We will write a custom essay sample on Tiger Energy Drink Marketin Plan or any similar topic only for you Order Now Tiger Energy Drink is an alternative to tea and coffee and can be consumed cold or hot depending on the preference. It has a very sweet taste -not too much intense- and can be consumed as a regular beverage. Tiger is positioned itself as an alternative to coffee since it offers a great variety of caffeine (guarana) and other energy drink since it offers different flavors. Guarana, the main ingredient of the Tiger energy drink, has a cognitive effect. A 2007 human pilot study  assessed acute behavioral effects to four doses (37. 5  mg, 75  mg, 150  mg and 300  mg) of guarana extract. Memory, alertness and mood were increased by the two lower doses, confirming previous results of cognitive improvement following 75  mg guarana. Some research also shows that Guarana has antioxidant and antibacterial effects, and also fat cell reduction. The target audience is working class and is primarily males and females between 25 – 40 ages. The majority consumer group of Tiger Energy Drink includes white-collar workers who spend long hours in office, working parents and young adults. 2. 0. Situation Analysis Tiger, founded 6 months ago by 2 entrepreneurs, is about to enter the competitive energy drinks market in Turkey. Although Energy Drinks market is considerably small, its annual growth rate is around 30% and the market is the most profitable segment of the non-alcoholic beverages market. The existence of big players and many cheaper outlier products will make it difficult for Tiger to establish a strong brand and market share in the short term. In order to do that, Tiger will differenciate in product flavors, hot or cold use opportunities and varied serving sizes. Of course, careful targeting of specific segments and supporting marketing activities will be the key to success. 2. 1. Market Summary Energy Drink market in Turkey consists of 0,35% of the whole non-alcoholic beverage market in terms of the market volume. The total volume of non-alcoholic beverages in Turkey is 7,2 billion liters, whereas Energy Drink’s volume is 25,5 million liters. On the other hand, when the market value is taken into consideration, Energy Drink market gets 3,5% of the whole non-alcoholic beverages market. The value of the whole non-alcoholic drinks market is 8,5 billion TL, and Energy Drinks’ share is 298 million TL. While the average value per liter in non-alcoholic beverages market is 1,18 TL, The same ratio becomes 11,66 TL in case of Energy Drinks. Therefore, it can clearly be seen that this segment is quite lucrative and profitable. The sub-markets, from the biggest to smallest, are water, tea, carbonated drinks, non-carbonated drinks (e. g. ice tea) and coffee markets. Although, its size is small, Energy Drink market has a steady 30% annual growth rate. Energy Drink consumers are usually in the 25-40 age range, upper income level white collar people. However, cheaper products were able to penetrate low and mid income level segments too. These include truck drivers and blue collar workers. Energy Drinks are consumed in many different occasions. The need of concentration and productivity defines their daytime use whereas the need of fun and high energy defines their nighttime use. The table below shows how Tiger addresses the basic needs of its targeted segments. Targeted Segment| Customer Need| Corresponding Feature/Benefit/Product| All Segments| Wake-up in the morning| Tea flavored, hot or cold consumption optioned Tiger (B vitamins and thein)| Students Professionals| Concentration and Productivity in daytime and work activities| Orange, Melon or Tropical Mix Tiger drinks (Guarana)| | Fun and High Energy in nighttime activities| Orange, Melon or Tropical Mix Tiger drinks (Guarana, Ginseng, Taurin)| 2. 2. SWOT Analysis Tiger has several strengths which do not exist in Turkish market. However, lack of brand awareness and image is the most important weakness. The fact that the competition is well established could be identified as the strongest threat. Finally, the fast growing and profitable structure of the energy drink market would be the biggest opportunity. 2. 2. 1. Strengths Tiger has a number of important strengths 1. Innovative Product: The product has 3 different and well liked flavors which can be consumed without mixing with any other beverage. Alternatively, those flavors of Melon, Orange and Tropical Mix are suited to mix with many different alcoholic beverages. Finally the tea flavored, hot or cold consumption optioned, 4th variation is the revolutionary energy drink product. With its unmatched and tailor-made for Turkish taste tea flavor; this energy drink can be consumed even in breakfast. Its ability to be consumed as a hot drink is also revolutionary. 2. Pricing: Tiger offers excellent quality with better pricing than its 2 major competitors, Red Bull and Burn 3. Product Ingredients: Tiger’s excellent combination of Guarana and Ginseng causes great focus, improved memory and higher productivity. Furthermore, the Thein in tea-flavored variation invokes additional alertness, especially required in the morning. 4. Serving Sizes: Unlike its competitors, Tiger will have 350 ml cans for Orange, Melon Tropical Mix flavors and 75 ml cans for tea flavored variation as well as the conventional 250 ml cans. 2. 2. 2. Weaknesses 1. Lack of Brand Awareness: Tiger does not have an established brand awareness and image. On the other side, Red Bull, Burn and other competitors have strong brand images. This issue will be dealt with aggressive promotion activities. 2. 2. 3. Opportunities 1. Growing and Profitable Market: The Energy Drink market grows around 30% annually. Furthermore, that sub category of the non-alcoholic beverages market has the highest profitability. 2. Demographics: Turkey’s population is younger compared with European and U. S markets. Therefore, target market size is lucratively big. 2. 2. 4. Threats 1. Competition: The competition in Turkey is well established. Red Bull and Burn share the upper segment of the market with almost 65% of the market value in total. With the addition of smaller and cheaper products, there are around 40 different brands in Turkey. In sum, Turkish Energy Drink market is highly competitive. 2. Energy Drinks’ image: Energy drinks are still seen as unhealthy and unnatural. In 2001, Red Bull was banned in Turkish market due to excessive caffeine content. Red Bull’s caffeine content is 400 mg per liter, whereas Turkish regulations did not permit higher than 150 mg at that time. However in 2004, Turkish Food Codex has been updated according to European Union standards and Red Bull’s ban had been revoked. Additionally, some fatalities occurred after excessive alcohol consumption and it was said that energy drinks were also involved and they would cause death when mixed with alcohol. These incidents along with the banning history of Red Bull strengthened the â€Å"unnatural and unhealthy† image of the Energy Drinks. 2. 3. Competition 2. 4. Product Offering 2. 5. Distribution 3. 0. Marketing Strategy 1. The main marketing strategy is to emphasize Tiger’s distinctive taste, different usage opportunities and size can. The taste is not too intense but very enjoyable with three different flavor. The product has 3 different and well liked flavors which can be consumed without mixing with any other beverage. Alternatively, those flavors of Melon, Orange and Tropical Mix are suited to mix with many different alcoholic beverages. The tea flavored, hot or cold consumption optioned will be an innovative energy drink. The size also provides a longer lasting boost of energy and cognition and production capability which led to the brand â€Å"Stay focused† slogan. 3. 1. Marketing Objectives Since we are completely a new brand we have set realist but achievable objectives for the for the first and second years of market entry First year objectives: In 2012, the total volume of energy drink will be theoretically 33 million liter if we take the consideration of the growth rate and last year wasted volume. We are planning to get a 5 percent share of the Turkish energy drink market through unit sales volume of approximately 5. 000. 000. We have to achieve a steady increase in market penetration. The primary goal is to build and increase both awareness and brand loyalty for Voltro among upper-income professional age 25 – 40. Second year objectives: In second year the main objective is to increase market share from 5 to 8 percent. We are planning to achieve break-even and start to get profit on our third year in business. 3. 2. Financial Objectives Energy drinks are most profitable beverage among all non-alcoholic beverages. The energy drink market is very small compared to other beverages market but it is growing 30 percent per year. Our financial objective is to maintain and increase this grow rate for our business. For the first year specially we would like to maintain a significant advertising budget to execute and utilize different media vehicles: magazine, internet, prime-time television, ambient and billboards. These media vehicles will allow Tiger to reach the desired reach and frequencies while keeping within the budget. . 3. Target Markets Tiger’s strategy is based on a positioning of different and exotic flavors, hot or cold use opportunities and varied serving sizes. Our main consumer target of Tiger is upper income level white collar people, working parents and young adults between 25 and 40 age who want healthy, natural, tasty and a high quality an energy drink with an affordable price. Tiger energy drink h as ability to strengthen memory, increase focus and overcome exhaustion and insufficient energy. Our secondary consumer target is low and mid income level which include truck drivers and blue collar workers who seek to stay alert during driving, working, etc†¦ These type of consumers are only looking to pay less for an energy drink since they consume for a purpose: â€Å"stay focused and alert†. 3. 5. Positioning Kaplan’s strategy is to be an innovative energy drink by product differentiation based on size, taste and hot or cold usage. Using product differentiation, we are positioning Tiger Energy Drink as the most revolutionary, tasty and healthy energy drink. Tiger is the brand of energy drinks that gives you the need of concentration and productivity in day time and need of fun and high energy in night to allow you to do everything you want in a full day of work and play. The fruity and tropical fresh taste leaves you asking for more and the bigger size contain more healthy ingredients than their competitors. Our marketing will focus on the value-priced equilibrium, reflecting the positive side of a big size and product taste and usage alternatives. 3. 6. Strategies Product . 7. Marketing Program 3. 8. Marketing Research 4. 0 Financials 4. 1. Break-Even Analysis 4. 2. Sales Forecast 4. 3. Expense Forecast 5. 0. Controls 5. 1. Implementation 5. 2. Marketing Organization 5. 3. Contingency Planning ——————————————– [ 1 ]. Market values are taken from Nielsen and Canadean’s data. While Nielsen measures retail market data, Canadean m easures â€Å"outside home† consumer data. Non-alcoholic beverages market data excludes pure milk and home use demijohn water products. How to cite Tiger Energy Drink Marketin Plan, Papers

Entrepreneurship and Small Business Management

Question: Discuss about the Entrepreneurship and Small Business Management. Answer: Introduction NZ Supply Ltd is a New Zealand based company which started its journey as a small company but due to their dedication towards their customers, they earned much profit every year and with the profit they started their own venture in 2004. Shortly after doing so, they earned a profit of $2 million from the sale of $10 million appliances which was a great leap for the company. Initially the company worked only in the Northern part of the island but later they expanded their market to the Southern Island too (Chung, 2014). The company lacks in proper information system and promotional strategies. The report discusses about how the business works and what they should do so that they can do much better. Also, the SWOT analysis is performed in order to help them find their strengths and weaknesses. NZ Supply Ltd is one of the biggest distributors of Appliance parts across the country. It was originally started by Tom Mitchell and his wife Sarah who owned a shop in Central Auckland. The company that they started grew gradually and in 2004 using capital for venture earned a good profit every year. From the sale of $10 million, NZ Supply turned $2 million in profit with over 80 retailers in North Island and 20 retailers in South Island. For the central distribution part, they purchased a warehouse in Penrose. Majority of the company operates from in the Northern part of the Island so they decided to expand their business in the Southern part for which they set up their company to Christchurch in South Island (Peteraf, Gamble Thompson Jr, 2014). Initially the South Island is a small distribution center who was responsible for the distribution of products to the retailers. In the year 2011, the company opened a regional office in a small warehouse that they purchased in Christchurc h which was mainly used for central distribution and retailing where they received products in bulk amount (Trinkunas, Rusinaite Vasilecas, 2015). The main objective was to provide delivery services to all the customers three times more. Packaged products were dispatched from Auckland and Christchurch after they received any confirmation phone calls or email from the retailers. The company had a total of six cars and four vans on the road for six days a week for the Northern part of the Island and two cars and a large van for local deliveries around Christchurch (Sawang, Parker Hine, 2016). Description of NZ Supply Ltd NZ Supply Ltd is a New Zealand based company which is a renowned organization and is the biggest supplier of appliances. The market of NZ Supply Ltd has gradually grown and is recognized worldwide. Initially the company started its company as a small organization after which they used the capital that they earned from the profit each year and opened a chain of their own (Schaper et al., 2014). At the very beginning, the company was recognized in the northern part only but later due to their popularity they went on expanding their market in the Southern part also (Ates et al., 2013). For the transportation purpose, they had a total of six cars and four vans that worked continuously for six days in the Northern part and for the Southern Part, two large cars and a large van were used. The company was organized by a General Manager, Office Manager, Marketing Manager, North Island Distribution Manager, HR Manager and Christchurch Manager and IS Support Technician. Casual laborers were bou ght in the company when there is huge demand for the appliances (Kasemsap, 2015). The only problem that the company faced was the lack of proper information system. The company till date uses the outdated system just for some calculation part and storing data. Strategy Evaluation and Future Prospect of NZ Supply Ltd The company is a well renowned organization in New Zealand and in order to expand its market to greater extent; it needs to work out in some areas where they had greater chance of improving. The very first thing that they need to improve is to advertise their company so that it gets recognized by many MNCs and they get promoted (Jeston Nelis, 2014). The second thing that they need to look after is to improve their information system where they can monitor everything also they can store all their crucial information and store their backup (Al-Mamary et al., 2014). The system that they are using currently is mostly outdated and need to be replaced. The third thing that they can do is that they need to manufacture something more innovative so that they are recognized within their own country (Chung, 2014). In this way they will be one step ahead of their competition and people will look up to them. Improving on these sections can greatly help the company to grow in future. With the advertisement in the social media is perfect as everything is digitalized and news over social media spread like fire. With the promotional techniques they will get recognized more by some MNCs which will help them to grow even more and make a name for themselves (Baltzan Phillips, 2016). With the installation of new and improved information system they can easily evaluate the market and get to know more about the market and also about their own company. With the help of information system, they can also perform all their work more effectively and there will be no need to enter any data manually. Better decision making is also possible with the help of new and improved information system (Al-Mamary et al., 2014). Also producing something out of the blue will definitely help them to gain reorganization in the global market and help them to make tie ups with many new companies. The company was started by John Mitchell and his wife and gradually it went to become one of the biggest suppliers of appliances and also got reorganization in its own country. The company earned profit every year from which they started their own venture in the year 2004 and expanded their market when they bought a warehouse in Penrose, Auckland. Initially Penrose was the main distribution center and later the company saw that they need to expand their market to the southern part also so they bought a warehouse in Christchurch where all the major retail operations were done. The main objective of the company was to connect with as many people as they can so that they get that much reorganization that they can expand globally. But due to the lack of proper information system and promotional strategies, they were still lacking. Conclusion NZ Supply Ltd did whatever they could in order to grab the market but still there were some shortcomings that were never fully met. In order to be the best, they need to rectify all those shortcomings by installing proper information system and get rid of those outdated system. With the help of proper information system, better decisions can be made which will help the company to grow more and more. Also the promotional; strategies should be applied properly and they should make sure that it reach out to maximum of people. References Al-Mamary, Y. H., Shamsuddin, A., Abdul Hamid, N. A. (2014). The role of different types of information systems in business organizations: a review.International Journal of Research (IJR),1(7). Ates, A., Garengo, P., Cocca, P., Bititci, U. (2013). The development of SME managerial practice for effective performance management.Journal of Small Business and Enterprise Development,20(1), 28-54. Baltzan, P., Phillips, A. (2016).Business driven information systems. McGraw Hill Education. Chung, S. (2014). Improving the Business Value of IS. InApproaches and Processes for Managing the Economics of Information Systems(pp. 67-81). IGI Global. Jeston, J., Nelis, J. (2014).Business process management. Routledge. Kasemsap, K. (2015). The role of information system within enterprise architecture and their impact on business performance.Technology, innovation, and enterprise transformation, 262-284. Peteraf, M., Gamble, J., Thompson Jr, A. (2014).Essentials of strategic management: The quest for competitive advantage. McGraw-Hill Education. Sawang, S., Parker, R., Hine, D. (2016). How Small Business Advisory Program Delivery Methods (Collective Learning, Tailored, and Practice?Based Approaches) Affect Learning and Innovation.Journal of Small Business Management,54(1), 244-261. Schaper, M. T., Volery, T., Weber, P. C., Gibson, B. (2014). Entrepreneurship and small business. Trinkunas, J., Rusinaite, T., Vasilecas, O. (2015). Research on Improving Dynamic Business Procesess in HIS.